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Jane Iredale Mineral Makeup

PureBrow Brow Gel


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A creamy brow gel to add flexible hold and fullness while grooming brows into place.  


Features and Benefits

  • Creamy gel provides flexible hold while grooming, shaping and visibly thickening brows.
  • Micro-spoolie brush allows for targeted, manageable application.
  • Proprietary blend of sea minerals helps make brows healthier, smoother and more manageable.
  • Available in Clear and six natural-looking shades to add colour, depth and highlights.

How to Apply:

Lightly brush gel onto eyebrows in desired direction to add depth and keep hairs in place. 

Key Ingredients
  • Algae Extract conditions and protects hairs, making them look and feel healthier, smoother and more manageable.
  • Jojoba Seed Oil helps hair feel stronger and thicker.
  • Hydrolysed Wheat Protein helps hair feel thicker and visibly adds volume.
  • Meadowfoam Seed Oil helps hydrate hair and improve manageability to help prevent future breakage. 
Full Ingredients

All shades: Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Limnanthes Alba (Meadowfoam) Seed Oil, Oleic Acid, Raphanus Sativus (Radish) Root Extract. [+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Chromium Oxide Greens (Ci 77288)] 

Clear: Aqua/Water/Eau, Glyceryl Polymethacrylate, Spirulina Platensis (Algae) Extract, Glycerin, Raphanus Sativus (Radish) Root Extract, Chondrus Crispus (Carrageenan) Extract, Lonicera Caprifolium (Honeysuckle) Flower Extract, (and) Simmondsia Chinensis (Jojoba) Seed Oil 

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up-to-date list of ingredients.


The following shade is vegan: Clear

The following shades are not vegan:

  • Ash Blonde
  • Neutral Blonde
  • Medium Brown
  • Dark Brown
  • Auburn
  • Soft Black

Wheat-Free: Those sensitive to gluten should avoid the following shades:

  • Ash Blonde
  • Neutral Blonde
  • Medium Brown
  • Dark Brown
  • Auburn
  • Soft Black

jane iredale is certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification.

jane iredale products are also certified cruelty-free by PETA. To find out more about what this means, please visit our page on their site.

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